I’m redesigning my portfolio – as you surely know – and I’m finding a problem quite difficult to solve: choosing the images for my portfolio… it’s not an easy task if you have so many portfolio pieces to choose from.
The problem: as many as possible
When I started designing I used to work for small clients with tight budgets: just a logo, just a mascot, just some icons…
As my demand was increasing, the orders became bigger and bigger: brand identity + 12 poses of mascot design + full website.
I was a newbie so I thought that having 12 poses in my portfolio was better than a single one, so I just kept posting images like the one in the left.
The issue is, the more of these images I added, the more common I found myself repeating this dialog:
Client: Hey nice work, how much for a mascot design?
Designer: Thanks!, I charge 700 US$ per mascot.
Client: Great!, just within my budget, please, design 12 poses for me.
Designer: Hmm… sorry… this is the price per pose… (add here a long chat about how much time I spend on every design).
So we have a problem: what you put in your portfolio is what the client expects you to do for him. So if you put lots of stuff in your portfolio the client presumes that the production is not too time consuming, if it’s easy to produce then he obviously will want the biggest amount possible.
Every design is unique, it’s not just about cut, paste and rotate. Each pose is almost as time consuming as the original design and this is something the client should assume.
In my new portfolio the images will feature single poses. But I don’t want the client to think that I have limitations when it comes to pose the character, so:
- I will have cases studio, not at first glance but accessible enough for any client that needs it in order to make a sale.
- At the end of the page I will feature some image of a character posing in different situations.
The next time we will discuss how to choose the projects that should appear in our portfolio.
I hope you enjoyed it!