Another case of plagiarism I think we can officially say the whole contest is a fake
Designed by Luis Coderque, this logo was already created for the brand Madrid. The worst in all this is this designer works for Saffron, the company judging the contest.
A couple of days ago, i wrote a post about the small conceptual base of the logos for Madrid 2016, the case is that we set up a circus and the dwarfs grow… now the plagiarism appears in this competition.
To the right, the logo for Madrid 2016, to the left, screenshot of the website of Augusto Valenti, logo designed by Liberonline
In this case i think it’s more than just a reasonable similarity, intended or not?… we’ll never know. The"author" of this logo is a graphic design student, which makes me ask my question again: wouldn’t it be better to hire an expert designer instead of making a contest?, if they’d have done that, the results would have been the same?
My opinion expressed in words of someone named Pako (comment extracted from EL PAIS):
"This is what happens when they make design contests. They should have asked a designer or a studio directly to make the logo. Of course, they’d have charged more, but the risk that something like this would happen would have been a lot smaller (even if it’s casuality or plagiarism). Anyway, basing the image of such an important event (or the corner bakery) in the "logo" looks absurd to me. They should have created a global strategy of communication and later a global image that, among other things, included the logo. But it’s cheaper to have a contest and also promote the event that way."
Another important comment, of Isa:
"…Appart from the plagiarism, the logo isn’t legible enough, it couldn’t be perfect, that we wouldn’t understand it. Haven’t they taken into account the usability of this logo for it’s different applications? Where’s the minimum reduction?"
And here comes Silvia:
"I’m not a graphic designer or anything like that,but this is practicing a profession without proper qualifications, and in other areas it’d be insulted if not penalized. I don’t understand why from public institucions this type of contest is promoted, that it has this consecuences is normal. We’re leaving a profession in the hands of a box of plastidecor (note: it’s a box of a crayons of a well-known trademark), we’re like this, a country of amateurs"
Now a reflection, as people say: "talk well or bad about me but spell my name". This logo has many people against it, but also some people that defend it, so it may get some votes after all… let’s imagine it wins… the "author" will be pretty popular, what message are we transmitting? I think that logo should be desqualified immediately because it doesn’t fulfill the originality criteria (intentionally or not), and better luck next time. But no… they’ll probably wait until it wins…
CONCLUSION: what starts bad ends bad… some call it though luck, coincidence, matter of taste… i call it small precaution, this contest is a mistake itself. Resignation now!!!
Communicate by Madrid 2016:
We’re doing the corresponding enquiries to see if it’s efectively plagiarism or just a unfortunate coincidence.
In contests open to a massive public this kind of situations happen. The commitement of the foundation Madrid 2016 is to guarantee the authenticity and originality of the winning proposal.
The process of selection has been supervised by a prestigious trademark consultant and we have followed a strict methodology in the selction of the pieces.
It doesn’t exist a tool (website or database) to check the 100% of the originality of a design. In this cases we have to trust in the experience and visual culture of the experts and mainly in the integrity of the contestants.
A solid experts panel – that includes Saffron (one of the most prestigious consultants of trademarks strategy and design), the creative director of Sr.Rushmore (one of the most creative agencies of Spain) and members of the foundation 20016 – have included this design in the top 10 and if it can be proven that it’s plagiarism, it assumes the responsibility in it’s decision and it’ll procede to desqualify the proposal.
19 September 2007 at 5:41 AM
yo creoq ue va más allá de la coincidencia.. hay lineas visuales y ritmo que son calacados uno del otro.. y los colores.. dios los colores!! Era uno de los que menos me gustaban.. y ahora más todavia.. lo fuerte es que la autora no lo reconozca.. o por lo menos diga que le sirvió de inspiración!
Por cierto Sergio, gracias por el comentario en el blog.. al final no me he llevado nada en el concurso, pero lo interesante fue participar y entintar un dibujo de Mario. Gracias!
19 September 2007 at 9:29 PM
Bueno, otra vez sera
Al menos te llevas la experiencia.
Saludos
20 September 2007 at 11:01 AM
para la delos intrusismos decirla que no es intrusismo puesto que la autora dellogo ya es del gremio, otra cosa es que figure como tal. Ahora a todos los ***censurado por lenguaje obsceno*** que se han dedicado a criticar que ***censurado por lenguaje obsceno*** al saber que el logo no ha sido desclasificado, puesto que no es un plagio y sólo recordar una cosa, se ha hecho un concurso porque el logo de madrid 2012 hecho por profesionales también fue muy criticado. Aclararos que no sabeis ni lo que quereis, osi lo sabeis y lo que pasa es que como no ha salido el vuestro os ***censurado por lenguaje obsceno***
20 September 2007 at 11:34 AM
Amigo Daniel, muchas gracias por compartir tu opinión.
Sólo un par de cosas:
1º.- La próxima vez que insultes a alguien en mi blog te bloqueo la IP y no vuelves a participar.
2º.- Al igual que yo respeto tu opinión, respeta tú la mía y la del resto de usuarios.
3º.- Mi opinión es totalmente neutral, yo soy totalmente profesional, no tengo tiempo para concursos.
Ahora una predicción: en el improbable caso de que ese logo salga ganador, será eliminado al instante… nadie con 3 dedos de frente y un poco de conocimiento sobre branding se arriesgará a usar ese logo, saben que se ganan una demanda, y que está perdida de antemano.
Sobre lo del intrusismo aclararte que es un concurso público, cualquiera siendo diseñador o no, podía mandar su logotipo… eso se llama intrusismo profesional.
Saludos
21 September 2007 at 10:50 AM
no si se ve que tu opinion es totalmente neutra. por eso no preguntais ni os enterais, solo opinais y criticais sin saber. A eso sele denomina ignorancia que por lo que veo en este ‘gremio’ hay mucha, al igual que envidia, que también sobra. Bloquea lo que te de la gana, no creo que vuelva a entrar en este blog
21 September 2007 at 3:41 PM
Claro, de eso se trata… yo doy mi opinión, perdón por estar en un país libre
Soy totalmente neutral porque no conozco a ninguno de los candidatos. Pero seguro que tu si conoces a alguno, si realmente quieres hacerle un favor te aconsejo que te dediques a argumentar en lugar de descalificar.
20 November 2007 at 4:30 AM
Hay un logo en You.Tube, en la canción Procuro olvidarte de Juan Bau, que al principio del video y hacia la mitar sale una mano pintada que me recuerda al logo de Madrid 2.o16. Para mi otro plagio
20 November 2007 at 4:33 AM
http://www.youtube.com/watch?v=Ru1bJij3n9M&feature=related
Esta es la dirección exacta del video.
20 November 2007 at 8:27 AM
Hola Jaime, para mi eso es una coincidencia, no un plagio.
9 August 2009 at 1:09 AM
Que decir…. luego critican a los concuros en linea como 99designer.
Esto es peor..pero imaginar cuando los concursos sean de telecomunicaciones o de arquitectura que normamente son de mayor cuantia..un desastre.
..Este Pais…