logo design services

Joy Digital Marketing

Brand Identity✌

vector mascot design

Joy Digital Marketing offers consultancy, advisory services and social media solutions for corporations in Saudi Arabia: Google Ads, E-Newsletters, affiliates digital, social marketing… Naif, a digital marketing advisor, came to me with a clear vision in mind. His briefing requested a friendly and trendy logo design and corporate mascot design that communicate professionalism.

Mascot Design Rationale

Since Naif agency is based in Saudi Arabia we decided that a lion was the perfect mascot character, the king of marketing; a friendly, trendy but  still professional one. In order to communicate this attitude we gave him a profesional but still fun outfit.

mascot design sketch
Quick mockup for client’s approval.
lineart mascot design
There were not many corrections so I went ahead with the lineart and shading.
vector mascot design
Final colors, purple and yellow: trendy and creative as the brief stated.
mascot design sketch
Quick mockup for client’s approval.
lineart mascot design
There were not many corrections so I went ahead with the lineart and shading.
vector mascot design
Final colors, purple and yellow: trendy and creative as the brief stated.

Mascot Design variations

Creating small variations of the mascot character is not time consuming and it reinforces the brand, I also provided a different version to be used over dark backgrounds. For a little extra expense we got covered.

mascot design lion
mascot design lion
mascot design mobile
mascot design lion
mascot design lion
mascot design mobile

Brand Identity Style Guide.

I created different versions of Joy Digital Marketing logo to cover all possible usage scenarios.

digital marketing logo design
Full Colors
agency logo design dark
1 Color Dark Background
agency logo design
1 Color Light Background

Brand Identity Usage

As important as having a well constructed logo is its usage.

tshirt design
business card design services

Logo Design Construction

While I love creating illustrative logo designs, in this case we opted for a clean and simple logo design, versatile and readable on small applications.

logo design construction

“One of the best artists I dealt with – Sergio is  very innovative and efficient in his work. He made our brand very trendy, hype and professional.  I highly recommend him for corporate designs.”

– Naif Alrabie – Digital Marketing Advisor