Brand Identity
Joy Digital Marketing offers consultancy, advisory services and social media solutions for corporations in Saudi Arabia: Google Ads, E-Newsletters, affiliates digital, social marketing… Naif, a digital marketing advisor, came to me with a clear vision in mind. His briefing requested a friendly and trendy logo design and corporate mascot design that communicate professionalism.
Mascot Design Rationale
Since Naif agency is based in Saudi Arabia we decided that a lion was the perfect mascot character, the king of marketing; a friendly, trendy but still professional one. In order to communicate this attitude we gave him a profesional but still fun outfit.
Quick mockup for client’s approval.
There were not many corrections so I went ahead with the lineart and shading.
Final colors, purple and yellow: trendy and creative as the brief stated.
Quick mockup for client’s approval.
There were not many corrections so I went ahead with the lineart and shading.
Final colors, purple and yellow: trendy and creative as the brief stated.
Mascot Design variations
Creating small variations of the mascot character is not time consuming and it reinforces the brand, I also provided a different version to be used over dark backgrounds. For a little extra expense we got covered.
Brand Identity Style Guide.
I created different versions of Joy Digital Marketing logo to cover all possible usage scenarios.
Full Colors
1 Color Dark Background
1 Color Light Background
Brand Identity Usage
As important as having a well constructed logo is its usage.
“One of the best artists I dealt with – Sergio is very innovative and efficient in his work. He made our brand very trendy, hype and professional. I highly recommend him for corporate designs.”
– Naif Alrabie – Digital Marketing Advisor