pyramids logo design 1 color

Pyramids FC via 3e60

PYRAMIDS FC

Mascot and Logo Design

Pyramids FC is an Egyptian Premier League football club based in Assiut, formerly known as Al Assiouty Sport and recently adquired by chairman Turki al-Sheikh. The new board of the club hired 3e60 creative agency to create a new brand identity. My role consisted in creating their new logo and cartoon mascot design.

PYRAMIDS FC Logo Design Rationale

While the name of the club is Pyramids FC, and after testing the Pyramids as main brand element, the concept chosen by the Club was the Sphinx. With this choice we achieved 3 goals: it humanizes the brand, makes it visually more interesting and also helps with activations of the sport mascot as key element in the brand identity.

logo design rationale

PYRAMIDS FC Mascot Design

The Sphinx sport mascot character is a key element in the brand identity, as any other brand asset it can be used as a visual element, it can also be manufactured as a costume and be used as events activator.

PYRAMIDS FC Identity Kit

I created an USA style sport logo design: bold lines, flat colors and 2 geographical references: the Pyramids and the Sphinx. The logo can be used on different forms adapting to different case scenarios.

شعار بيراميدز
Full Badge
pyramids fc logo minimal
Minimal Mark
pyramids fc logo simple
Full Mark
Full Mark + Banner
pyramids logo half badge
Half Badge
pyramids fc mascot design
Mascot Design

The Team Badge works perfectly over light and dark backgrounds and also in limited palette of colors.

LIGHT BACKGROUND

pyramids logo design 1 color
1 Color
pyramids logo design 2 colors
2 Colors
pyramids-logo-design
Full Colors

DARK BACKGROUND

pyramids logo design 1 color white
1 Color
pyramids logo design 2 colors
2 Colors
pyramids-logo-design
Full Colors
pyramidsfc kit 2019
PYRAMIDS FC kit 2018-2019
logo pyramids fc

PYRAMIDS FC
Kit & collaterals

PYRAMIDS FC kit for the season 2018 – 2019 has blue and white as primary colors. For the second and third uniform they used different shadings of blue.

*** Non-Official products, visuals created to show the brand’s application.
PYRAMIDS FC Merchandising
PYRAMIDS FC Merchandising
شعار بيراميدز

Ronaldinho spot at
PYRAMIDS TV

Top Football Player Ronaldinho Gaucho is brand ambassador of PYRAMIDS FC and regular guest at PYRAMIDS TV.

PYRAMIDS FC Branding at
30th June Stadium

PYRAMIDS FC ground is 30th June Stadium, in the video you can use the brand application on several mediums.

Robbie Keane at
PYRAMIDS TV

PYRAMIDS TV regularly features former Egypt, Ajax and Tottenham star Mido, as well as star guests like Roberto Carlos, Robbie Keane and John Terry.

PYRAMIDS FC Media

Pyramid FC’s latest media blitz involved splashing adverts of the club’s banners and its guests in one of the most recognisable and high profile locations on the planet, Times Square in New York.

pyramids fc mascot
pyramids fc squad
pyramids fc branding
pyramidsfc times square
Pyramids Times Square 01

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris suscipit justo aliquam efficitur pharetra. Nullam dignissim felis non mauris ultrices, quis cursus risus vulputate. “

– Pietro Scanziani- CEO at 3e60

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