The Water Heater Guy is a trusted plumbing company in South West Florida (Lee, Collier, Charlotte & Sarasota Counties) that offers superior and reliable repairment service. Miguel hired me to redesign his old mascot design and cartoon logo. I used their old mascot as reference improving the graphic quality while I completely redesigned their logo.
I provided the most common elements in any brand identity kit: simple logo design, illustrative logo design, mascot logo, mascot character, mascot icon…
Mascot Pose 1
Mascot Pose 2
Pose 1 + Pose 2 = Pose 3
This nice brand identity was applied to different collaterals: packaging, t-shirts, coasters… that converted a small fast food company in a real hit!
– Miguel Bendezu – Manager at The Water Heater Guy