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Al-Wehda

Arabia Saudí
Deporte
2018

Diseño de mascota Escudo del equipo Sistema de logos Guía de impresión

El Al-Wehda Club, club polideportivo de La Meca (Arabia Saudí) fundado en 1945, contrató a la agencia 3e60 para crear una nueva identidad de marca tras el ascenso de su equipo de fútbol a la Liga Premier saudí. Yo creé el nuevo logo cartoon y la mascota, un dragón en llamas que sustituyó al balón del logo antiguo. El rediseño eliminó las referencias religiosas y culturales, provocó polémica en redes sociales y apuntaba a una nueva generación de aficionados. El kit de identidad (escudo, logotipo de texto, icono y mascota) se aplicó a la equipación 2018–2019 y a las redes sociales del club.

Al Wehda black horse mascot with flaming fists in the red club kit

Al Wehda Club crest in full color and in a one-color white version on red

Al Wehda crest on red jerseys, printed and embroidered, and worn by a player on the pitch

Testimonio

Sergio es un diseñador increíble con el que trabajar, muy cualificado y trabajador. Trabajamos con él desde 2014.

Pietro Scanziani - CEO at 3e60

Profesor de dibujos animados sentado con los brazos cruzados

listo cuando quieras

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Cuéntame qué hace tu marca, dónde se usará el logo y para cuándo la necesitas. Te respondo con presupuesto y los siguientes pasos.

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Logos

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Pyramids FC crest with a golden Sphinx, a blue star banner and three stars on navy

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.sd-foot-text{position:relative;z-index:1;display:flex;flex-direction:column;align-items:flex-start;gap:20px;padding-bottom:32px}#sosf-drawer .sd-cta{display:inline-block;padding:0 24px;height:48px;border-radius:24px;background:#02FFF5;color:#32312C!important;font:700 16px/48px Inter,sans-serif;text-transform:uppercase;text-decoration:none;white-space:nowrap}#sosf-drawer .sd-langs{display:flex;align-items:center;padding:16px 0 0;opacity:0;transition:opacity .35s .4s}html.sosf-drawer-open #sosf-drawer .sd-langs{opacity:1}#sosf-drawer .sd-langs a{position:relative;padding:8px 0;font:500 19px/1"Barlow Condensed",sans-serif;letter-spacing:-.3px;text-transform:uppercase;color:#BCB79F;text-decoration:none;opacity:.55}#sosf-drawer .sd-langs a+a{margin-left:16px}#sosf-drawer .sd-langs i{margin-right:12px;font-size:15px;line-height:1;position:relative;top:.5px;color:#BCB79F;opacity:.55}#sosf-drawer .sd-langs a.current{opacity:1;pointer-events:none}#sosf-drawer .sd-foot img{position:absolute;right:4px;bottom:-52px;display:block;width:130px;height:auto;transform:translateY(40px);opacity:0;transition:transform .5s .25s cubic-bezier(.2,.8,.2,1),opacity .3s .25s}html.sosf-drawer-open #sosf-drawer .sd-foot img{transform:none;opacity:1}