No Limit
- Australia
- Consumer
- 2024
No Limit Nutrition is a supplement brand based in Melbourne, Australia, targeting men aged 30–40 with an active lifestyle. Positioned closer to streetwear than traditional bodybuilding brands
As a new company, the owner wanted a brand that felt different from the competition. Instead of following the usual supplement aesthetic, we built the identity around an anime-inspired mascot, reflecting a visual style already familiar to its audience.
The mascot wasn't designed as a standalone illustration. From the beginning, it was developed as part of a complete identity system, including a simplified head icon that keeps the brand recognisable when the full character isn't practical.
The result is an identity with enough personality to stand out, while remaining flexible and easy to scale.
Testimonial
I've worked with Sergio on building out the brand for No Limit Nutrition, from the visual identity to our social media and offline presence. Every time he's exceeded my expectations, I can't recommend him enough.
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