Pyramids FC
- Egypt
- Sport
- 2018
Pyramids FC underwent a full rebrand after the club’s acquisition, and 3e60 agency was appointed to lead the new identity. I collaborated with the agency in a white‑label role, creating the cartoon logo and the Sphinx mascot selected for its stronger personality, storytelling value, and activation potential. I also developed the badge system and visual assets applied across kits, merchandising, and media. My work served as the foundation for the identity used between 2018 and 2020, before the club evolved the brand in a different direction.
Testimonial
We’ve been working with Sergio since 2014, and he consistently delivers exceptional quality. His creativity, reliability, and deep understanding of our projects make him one of our most trusted collaborators.
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