Saudi Football Mascots
- Saudi Arabia
- Sport
- 2017
In 2017 the Saudi Arabian Football Federation and the Saudi Pro League were preparing a new season and the national team's road to the 2018 World Cup in Russia. Working with 3e60, the creative agency in charge of the project, I designed the mascots for both.
The national team got SAQR, a falcon, the national bird of Saudi Arabia. It was unveiled at a ceremony at the Prince Faisal bin Fahad complex in Riyadh, next to former players such as Totti, Figo, Ronaldo, Roberto Carlos, Maldini and Drogba.
The league needed one character for each first-division club, fifteen in total, from Al-Hilal and Al-Nassr to Ohod and Al-Batin. I drew them as a single collection: each club gets its own character, but all of them follow the same style, so no team looks more important than another when they appear together on league material.
For an agency, this is the useful part: one designer delivering sixteen mascots for two institutions on the same deadline, with one point of contact.
Testimonial
Sergio is an amazing designer to work with, their capabilities and hard work made this job possible. We are really happy that we met him!
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