US University Mascots
- USA
- Sport
- 2011-2016
University athletics is one of the few places where a mascot has fans before it is drawn. UC San Diego, Grand Canyon University and Georgia State already had Triton, Thunder and Pounce on the field. What they needed was the illustrated version, for T-shirts, stationery, social media and event material.
These were three separate commissions between 2011 and 2016, some through Summit, a US studio that works with college athletics, and some directly with the university. They are grouped here because the job was the same: keep the character the students already know and make it work in print.
Each brief added its own limit. San Diego asked for only three colours, so the mascot would print cheaply on merchandise and billboards. Grand Canyon wanted a friendly, athletic Thunder for events. Georgia State wanted Pounce with an aggressive attitude but a clean vector drawing.
The process was the same in all three: proposal, revisions, line art and final colour, with the client approving each step before the next one.
Testimonial
Thank you so much for getting this to us! The work looks great. We had made a lunchbox with our mascot and it turned out great and was a big hit!! Thank you for all of your help on this, Sergio! We love what you created.
ready when you are
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