SuperMaids
- USA
- Home Service
- 2026
Super Maids is a locally owned residential cleaning service based in Waukesha County, Wisconsin. As a new business, owner Eddie Hahlbeck had to compete with established franchises that already had years of visibility and customer recognition.
A generic logo wasn't enough. Eddie needed a brand that looked professional on a service van, worked on employee uniforms, fit social media, and still looked good on business cards, invoices, and yard signs.
We built the identity around a superhero maid inspired by the company name, then developed a complete logo system to match those needs: a detailed illustrated logo for large applications, a simplified badge for everyday use, and a compact lettermark for the smallest spaces.
Testimonial
Sergio did an amazing job with the mascot logo and brand identify for my new residential cleaning business. Great with communication, providing feedback, and offering suggestions along the way. The level of detail he provides in his work is impressive and is exactly what I needed.
ready when you are
Start Your Mascot Project
Tell me what your brand does, where the mascot will be used and when you need it. I'll reply with a quote and the next steps.
