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We Clean Cans

  • USA
  • Home Service
  • 2026
Logo System Mascot Design Vehicle wrap Apparel kit Print guidance Social assets

We Clean Cans is a mascot‑driven brand identity created for a trash can cleaning startup in Richmond, Virginia, designed to grow from a single neighborhood truck into a future franchise. The project focused on giving the business a professional, trustworthy image that small home‑service owners in the U.S. need to scale.

The work included a complete logo system with multiple layouts and colors, print guidance, and all essential collateral for real operations: truck wrap, uniforms, stickers and marketing materials; helping the company stand out while communicating a simple, high‑impact service: washing and sanitizing residential trash cans.

Close-up of the We Clean Cans superhero mascot with bubbles and sparkles We Clean Cans mascot with three versions of the badge logo on blue We Clean Cans ad with the mascot next to a dirty and a clean trash can and the phone number Blue We Clean Cans truck wrap with the mascot, trash cans and phone number Blue We Clean Cans T-shirt with the badge logo, worn next to the wrapped service truck We Clean Cans business cards with the mascot, trash cans and service benefits We Clean Cans Facebook page with the mascot cover and badge logo profile picture We Clean Cans font pairing: Barlow Condensed ExtraBold for headers and Source Sans 3 for body text We Clean Cans color palette in navy, blues, orange, yellow and white

Testimonial

It was an absolute pleasure working with Sergio on my brand design elements. He went above and beyond and kept me updated constantly and the end result exceeded my expectations. I couldn't be happier with the brand design, logo, truck wrap, t-shirt design and business card design.

John Connolly - Owner at We Clean Cans
Cartoon professor sitting with arms crossed

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