Joy Digital Marketing offers consultancy, advisory services and social media solutions for corporations in Saudi Arabia: Google Ads, E-Newsletters, affiliates digital, social marketing… Naif, a digital marketing advisor, came to me with a clear vision in mind. His briefing requested a friendly and trendy logo design and corporate mascot design that communicate professionalism.
Since Naif agency is based in Saudi Arabia we decided that a lion was the perfect mascot character, the king of marketing; a friendly, trendy but still professional one. In order to communicate this attitude we gave him a profesional but still fun outfit.
Creating small variations of the mascot character is not time consuming and it reinforces the brand, I also provided a different version to be used over dark backgrounds. For a little extra expense we got covered.
I created different versions of Joy Digital Marketing logo to cover all possible usage scenarios.
As important as having a well constructed logo is its usage.
While I love creating illustrative logo designs, in this case we opted for a clean and simple logo design, versatile and readable on small applications.
– Naif Alrabie – Digital Marketing Advisor