Startup Alley by A4D is an educational gamified platform designed to teach young social media marketers how to monetize online through engaging, game-like experiences. As UI lead, Sergio transformed basic wireframes into a vibrant interface that blends ad creation tools, forums, and dashboards with playful game mechanics to turn learning into an immersive adventure.
Pixlwise – by A4D – was developed with the purpose of educating adults through a videogame platform.
Young social media marketers who want to learn how to make money online from home.
Making the educational experience more enjoyable, converting gamers into learners.
Gamification: designing a game like interface and game mechanics to enhace the learning experience.
Startup Alley’s design from clean and dull to a vibrant, game-like interface. My mission as a UI expert breathed life into information display, creating a dynamic and engaging user experience.
I played a pivotal role in designing every facet of this web-based gamification experience, including the dashboard, forum, ad creator, wallet, and the game itself. With a focus on user-friendly interfaces my goal was to ensure a cohesive and enjoyable journey through every aspect of the game.
As a UI designer collaborating with the UI team leader at Pixlwise, I played a crucial role in the gamification UI design process. Leveraging Trello for streamlined communication, my primary responsibility was to transform basic wireframes into visually compelling interfaces.
A small selection of the experience designed for the Startup Alley audience.
Under my creative direction, I created a compelling cast of characters, each assuming a crucial role and embodying distinct personas within the game.
I assumed the responsibility of illustrating diverse scene backgrounds, serving as the backdrop for the unfolding plot driven by the characters. These backgrounds provided an immersive visual context that enhances the overall storytelling within the game.
– Jason Akatiff – CEO at A4D
