game illustration new york skyline

Startup Alley by A4D

UX/UI for web based game

I worked on Startup Alley project as an art director for more than 2 years, I was in charge of the art department doing almost everything that someone could imagine: UI, illustration work, character design, branding, icon design, graphic design, game interface…


Pixlwise – by A4D – was developed with the purpose of educating adults through a videogame platform.


Young social media marketers who want to learn how to make money online from home.


Making the educational experience more enjoyable, converting gamers into clients.


Gamification: designing a game like interface with strong illustration use that supports the storyline.


Startup Alley had a clean and dull design, my mission consisted in displaying the info in a game-like interface.

web redesign


I designed all sections of this web based game: dashboard, forum, ad creator, wallet and the game itself.

  • bridge-browser-top
  • bridge-browser-top
  • bridge-browser-top
  • bridge-browser-top
  • bridge-browser-top
  • bridge-browser-top
  • bridge-browser-top
    game badges design

    Gamification UI design process

    As an UI designer , working together with the UI team leader at Pixlwise and via Trello, my role consisted in translating simple wireframes into visually appealing interfaces aiming for consistency among the whole application.

    Game UX/UI

    A small selection of the screens I designed for the game.

    laptop frame
    hero image

    Character design

    I created a set of nice characters, each one plays a key role and exhibit a different attitude within the game. I also created different face expressions for each character in order to be animated.

    character design for games

    In Game Illustration

    I also was responsible of illustrating several scene backgrounds where the plot is developed by the characters.

    game illustration new york skyline
    game illustration background
    character design for game
    game character illustration
    game character illustration
    game background
    game background
    game character illustration
    game background
    game illustration

    “Sergio’s skills are endless, he created the whole front end of our game and it looks amazing!.”

    – Jason Akatiff – CEO at A4D

    professor thumbs up


    Feel free to tell me about your project...