I worked on Startup Alley project as an art director for more than 2 years, I was in charge of the art department doing almost everything that someone could imagine: UI, illustration work, character design, branding, icon design, graphic design, game interface…
Pixlwise – by A4D – was developed with the purpose of educating adults through a videogame platform.
Young social media marketers who want to learn how to make money online from home.
Making the educational experience more enjoyable, converting gamers into clients.
Gamification: designing a game like interface with strong illustration use that supports the storyline.
Startup Alley had a clean and dull design, my mission consisted in displaying the info in a game-like interface.
I designed all sections of this web based game: dashboard, forum, ad creator, wallet and the game itself.
As an UI designer , working together with the UI team leader at Pixlwise and via Trello, my role consisted in translating simple wireframes into visually appealing interfaces aiming for consistency among the whole application.
A small selection of the screens I designed for the game.
I created a set of nice characters, each one plays a key role and exhibit a different attitude within the game. I also created different face expressions for each character in order to be animated.
I also was responsible of illustrating several scene backgrounds where the plot is developed by the characters.
– Jason Akatiff – CEO at A4D