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I’m Sergio Ordoñez Suanez (SOS), a professional mascot logo designer with over 20 years of experience creating mascots for brands. Here you’ll find a curated collection of my most iconic mascot logos. If you want to understand what makes a mascot logo actually work, check out my guide on how to design a mascot logo.
Sport Mascot Logos Ideas
Mascot branding is perfect for teams, gyms, and fitness brands that want to show strength, speed, and unity.
Tips for Grear Sport Mascot Logos
- Pick animals that reflect the brand’s spirit.
- Use expressions that match the message.
- Front-facing faces project power.
- Snouted animals work best in 3/4 views.
- Keep colors bold and team-focused.
- Simplify palettes for embroidery.
Food & Restaurant Logos for Inspiration
Mascot icons are a great fit for restaurants, food trucks, snack brands, and family-friendly eateries looking to add personality and charm.
Key Elements on Food Mascot Logos
- Family oriented.
- We want friendly, fun, and expressive faces.
- Appetizing colors: red, orange, and yellow are classics.
- Use relevant accessories.
Handyman Mascot Icons Gallery
Handyman mascots work well for repair services, electricians, plumbers, and construction brands that want to look skilled, reliable, and approachable.
Tips to Create Great Handyman characters
- Give them a trustworthy look.
- Strength and expertise is key.
- It is a masculine job 99% of the time.
- Incorporate tools smartly.
- Choose bold and professional colors.
- Orange, military green, yellow and black are good options.
Gaming Mascot Logo Examples
Mascot logotypes are widely used in gaming, especially by e-sports teams, streamers, and gaming brands looking to stand out, build identity, and connect with fans.
How to Create Great E-sport Logos
- Use bold, high-contrast colors.
- Go for mascots with attitude.
- Appeal to a younger audience.
- Make It Like a Team Identity.
- Design for Digital First.
Other Business Ideas
Mascot logos are a great fit for dentists, educational platforms, pediatric clinics, and child-focused brands that want to feel friendly, safe, and easy to trust.
Generic Tips for Mascot Logos
- Keep it simple and recognizable.
- Choose the right character type.
- Use cheerful colors.
- Design for parents too.
- Make it emotional.