Toyota Motorsport Mascot
- KSA
- Sport
- 2019 - 2024
Jameel is the official mascot originally created for the Saudi Pro League and later expanded across multiple Abdul Latif Jameel partnerships. As the brand moved from SPL to Toyota Gazoo Racing and eventually into Jameel Motorsport, the character was continuously adapted to match each new identity while preserving a consistent visual foundation.
Working white‑label for 3e60 MENA—Toyota’s marketing and events agency in Saudi Arabia—I developed the full character system behind these transitions: conceptualization, pose library, technical views for costume manufacturing, and visual assets used across football, motorsport and esports applications. The result is a mascot designed to evolve with the brand through a decade of partnerships.
Testimonial
Sergio has been a trusted creative partner for over 10 years. His talent, reliability, and deep understanding of our needs have been essential to the success of many of our projects.
ready when you are
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Tell me what your brand does, where the mascot will be used and when you need it. I'll reply with a quote and the next steps.
