al-wehda kit
al-wehda logo design

Al-Wehda via 3e60

AL-WEHDA FC

Football Club Logo

Al-Wehda Club is a multi-sports club team from Mecca, Saudi Arabia, founded in 1945. The football section was recently promoted to the Saudi Premier League. The board of the club hired 3e60 creative agency to create a new brand identity. My role consisted in creating their new cartoon logo and a mascot character.

al-wehda old logo
Old Logo

Controversial Logo Redesign

The new club’s logo doesn’t include religious or cultural references, it sparked controversy in social media minutes after it was unveiled. A very radical change aimed at a new generation of fans. Perhaps some will not accept it now, but if the idea succeeds, everyone will applaud it.

al-wehda logo design
New Logo

Al-Wehda Mascot Design

With the recent promotion to the SPL Premier League Al-Wehda Club won the access to the SPL mascot character squad. Since the mascot design is a key element in the brand activation, the ball in the old logo was changed by an animal. The chosen one was the Dragon on fire.

Al-Wehda Identity Kit

Different elements in the brand identity kit: badge, text logo, icon and mascot design.

al-wehda logo design
New Logo
al-wehda icon
Icon
al-wehda text logo
Text Logo
al-wehda mascot design
Mascot Design

The Team Badge works perfectly over light and dark backgrounds and also in limited palette of colors.

LIGHT BACKGROUND

logo design 1 color
1 Color
logo design 3 color
3 Colors
logo design 4 color
4 Colors
logo design 5 color
5 colors

DARK BACKGROUND

logo design 1 color
1 Color
logo design 3 color
3 Colors
logo design 4 color
4 Colors
logo design 5 colors
5 Colors
al-wehda kit
al-wehda kit
logo design 4 color

Kit & Collaterals

Al-Wehda kit for the season 2018 – 2019 has red and white as primary colors. For the second and third uniform they used different black and yellow colors.

*** Non-Official products, visuals created to expose brand usage.

brand identity kit
brand identity kit
al-wehda logo design

Al-Wehda Media Usage

As the rest of team in SPL, Al-Wehda make intensive use of the brand elements in their social profiles, the club is specially active on Twitter and Instagram.

al-wehda team
al-wehda squad
al-wehda bus
al-wehda bus
brand identity usage

Sergio is an amazing designer to work with, high skilled and hard worker. We work with him since 2014.

– Pietro Scanziani – CEO at 3e60

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