pyramids fc kit 2019
pyramids fc
pyramids logo design 1 color

Pyramids FC via 3e60


Football Logo Design

Pyramids FC is an Egyptian Premier League football club based in Assiut, formerly known as Al Assiouty Sport and recently acquired by chairman Turki al-Sheikh. The new board of the club hired 3e60 creative agency to create a new brand identity. My role consisted in creating their new cartoon logo and a mascot design.

Logo Design Rationale

While the name of the club is Pyramids FC, and after testing the Pyramids as main brand element, the concept chosen by the Club was the Sphinx. With this choice we achieved 3 goals: it humanises the brand, makes it visually more interesting and also helps with activations of the sport mascot as key element in the brand identity.

logo design rationale
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PYRAMIDS FC Mascot Design

The Sphinx sport mascot character is a key element in the brand identity, as any other brand asset it can be used as a visual element, it can also be manufactured as a costume and be used as events activator.

PYRAMIDS FC Identity Kit

I created an USA style sport logo design: bold lines, flat color and 2 geographical references: the Pyramids and the Sphinx. The logo can be used on different forms adapting to different case scenarios.

شعار بيراميدز
Full Badge
pyramids fc logo minimal
Minimal Mark
pyramids fc logo simple
Full Mark
pyramids logo half badge
Half Badge
pyramids fc mascot design
Mascot Design

The Team Badge works perfectly over light and dark backgrounds and also in limited palette of color.

pyramids logo design 1 color
1 Color
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2 Colors
Full Colors
pyramidsfc kit 2019
PYRAMIDS FC kit 2018-2019
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Kit & collaterals

PYRAMIDS FC kit for the season 2018 – 2019 has blue and white as primary color. For the second and third uniform they used different shadings of blue.

*** Non-Official products, visuals created to show the brand’s application.
PYRAMIDS FC Merchandising
PYRAMIDS FC Merchandising
شعار بيراميدز

Ronaldinho spot

Top Football Player Ronaldinho Gaucho is brand ambassador of PYRAMIDS FC and regular guest at PYRAMIDS TV.

at 30th June Stadium

PYRAMIDS FC ground is 30th June Stadium, in the video you can use the brand application on several mediums.

Robbie Keane

PYRAMIDS TV regularly features former Egypt, Ajax and Tottenham star Mido, as well as star guests like Roberto Carlos, Robbie Keane and John Terry.


Pyramid FC’s latest media blitz involved splashing adverts of the club’s banners and its guests in one of the most recognisable and high profile locations on the planet, Times Square in New York.

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Pyramids Times Square 01

Sergio is an amazing designer to work with, high skilled and hard worker. We for with him since 2014.

– Pietro Scanziani- CEO at 3e60