The Horse’s Axe is an Axe throwing venue, with a bar. Michael, the owner, chose the name because he thought it was funny. In the brief he stated the target audience was adults of all ages, specifically 21+ who are legal to drink alcohol. In the briefing the stated that his cartoon logo should be: funny, rustic, laid back, casual, friendly… He choose a crazy horse as mascot design.
In this case I provide an illustrative mascot logo, half body mascot icon, full body mascot design and a simpler logo design.
Additionally I provided The Horse‘s Axe simpler logo with different amount of spot colors for printing on restrictive mediums. For example screen printing or embroidery.
This nice brand identity was applied to different collaterals: van, stationary, tshirts…
“Thank you so much! We LOVE the logo and character. You did an amazing job. It was a pleasure to work with you.”
– Michael Roberts – Manager at The Horse’s Axe