Axe Throwing Venue Logo
logo

THE HORSE’S AXE 🐴

Axe Throwing Logo

The Horse’s Axe is an Axe throwing venue, with a bar. Michael, the owner, chose the name because he thought it was funny. In the brief he stated the target audience was adults of all ages, specifically 21+ who are legal to drink alcohol. In the briefing the stated that his cartoon logo should be: funny, rustic, laid back, casual, friendly… He choose a crazy horse as mascot design.

Initial Sketch

Initial Sketch

Mascot revisions

Client’s Revisions

Final Mascot

Final Design

Initial Sketch

Initial Sketch

Mascot revisions

Client’s Revisions

Final Mascot

Final Design

Axe Throwing Brand Identity

In this case I provide an illustrative mascot logo, half body mascot icon, full body mascot design and a simpler logo design.

Axe Throwing Venue Logo

Mascot Logo

Mascot Icon

Mascot Icon

Full Color

Simpler Logo

Final Mascot

Mascot Design

Axe Throwing Logo Variations

Additionally I provided The Horse‘s Axe simpler logo with different amount of spot colors for printing on restrictive mediums. For example screen printing or embroidery.

Full Color
Full Color
4 color
4 Color
3 color
3 Color
1 color logo
1 color

Brand Identity Usage

This nice brand identity was applied to different collaterals: van, stationary, tshirts…

“Thank you so much!  We LOVE the logo and character. You did an amazing job. It was a pleasure to work with you.”

– Michael Roberts – Manager at The Horse’s Axe

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