26 Apr Al-Wehda Club mascot and logo design
Mascot and Logo Redesign
Al-Wehda Club is a multi-sports club team from Mecca, Saudi Arabia, founded in 1945. The football section was recently promoted to the Saudi Premier League. The board of the club hired 3e60 creative agency to create a new brand identity. My role consisted in creating their new cartoon mascot logo and a mascot character.
Controversial Logo Redesign
The new club’s logo doesn’t include religious or cultural references, it sparked controversy in social media minutes after it was unveiled. A very radical change aimed at a new generation of fans. Perhaps some will not accept it now, but if the idea succeeds, everyone will applaud it.
Al-Wehda Mascot Design
With the recent promotion to the SPL Premier League Al-Wehda Club won the access to the SPL mascot character squad. Since the mascot design is a key element in the brand activation, the ball in the old logo was changed by an animal. The chosen one was the Dragon on fire.
Kit & collaterals
Al-Wehda kit for the season 2018 – 2019 has red and white as primary colors. For the second and third uniform they used different black and yellow colors.