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I’m Sergio Ordoñez Suanez (SOS), and I’ve spent the last 20 years turning ideas into bold, character-driven branding. This hub brings together everything I’ve learned—real examples, creative inspiration, and practical resources to help you understand what makes a mascot design truly work.
Welcome to my mascot branding hub!
MASCOT DESIGN HUB
A mascot design, focuses solely on the character and is often used across marketing, packaging, and digital media as a brand element. It’s more of an illustration than a logo. In this hub I share what I’ve learned about designing mascot characters: design ideas, pose galleries, themed collections, and real examples from my work.
MASCOT LOGO HUB
A mascot logo combines a character with a logo, creating a single visual that represents the brand. It’s not just an illustration—it has to work at all sizes, be readable, and feel professional. In this hub I share what I’ve learned about designing mascot logos: creative ideas, real client work, and tips for making your brand more memorable through character-based design.
3 Mascot Logo Resources
EXTERNAL EDUCATIONAL RESOURCES
These external tutorials were published on top design blogs back when mascot design wasn’t even a trend. Here I shared my full creative process—from rough sketches to final polish—long before social media made it popular. If you want to see where it all started, this is the place.