Back to Portfolio

Little Fat Bird: Bird Mascot Logo

  • USA
  • Consumer
  • 2024
Brand Positioning Logo System Mascot Design Badge Visuals Packaging

Little Fat Bird began as a small personal project creating custom jewelry for pets. The founder had the product but no idea how to position the brand.

The target customer is young, urban, and uses their pet as a style statement. The mascot had to match: a street-tough bird dripping in gold. Not cute, not generic.

Beyond just a logo, a full basic identity kit was created: different logo versions, a simple mascot, and basic visuals for products and marketing. Everything needed to present the brand consistently wherever it appears.

The project turns a loose idea into a structured brand, ready to find its first real customers.

Testimonial

I couldn't be happier with the final design. I've been trying to bring this wild idea to life for some time, and no one was able to hit the mark until I worked with Sergio. He asked all the right questions to precisely understand my vision at the start. The finished product is exactly what was in my mind, but better!

Chad Owens - Owner at Little Fat Bird
Cartoon professor sitting with arms crossed

ready when you are

Start Your Mascot Project

Tell me what your brand does, where the mascot will be used and when you need it. I'll reply with a quote and the next steps.

Browse More

Mascots

Back to Portfolio
Anime-style No Limit Nutrition mascot with spiky hair and glowing aqua fists over a white X Thunder, the Grand Canyon University antelope mascot, in a purple GCU basketball uniform SAQR, the falcon mascot of the Saudi Arabian national football team, holding the SAFF flag