Maids to the Rescue is a small business that provides residential cleaning services. Mia, the owner, already has a logo design and a mascot design but they were not too professional: not scalable, really complex, unattractive… so she came to me asking for help. I developed a professional but still fun and fresh brand identity flexible enough to be printed on small sizes or to be blown up onto a huge billboard.
On this case I started with a quite defined mockup, only needed a few corrections before the final concept.
The illustrated logo looks very nice but this design is not too versatile, this is the reason why I provide different versions, so the client has a design that can be used on restrictive mediums in terms of size or color usage.
A proper usage of your logo is as important for the brand as the logo itself.
“Sergio is an amazing designer, hire him right away!”
– Mj Loor