Maflo International is a Peru based corporate group that offer supplies for the construction industry, Diego contacted me to refresh several of his brand identities including collateral packaging work, he was looking for and all-in-one design solution after wasting some time, energy and money in crowdsourcing websites. The goal was differentiating each brand keeping them unified under the same style.
During the last 12 years I developed a step-by-step design process with unlimited corrections, on the one hand the client has full control over the design progress; on other hand I save time and effort. It’s a win-win situation.
After some research I provide a mockup based on the client's briefing.
I make unlimited corrections (within reason) based on client's feedback.
Once the client is pleased with the sketch, I finalize the design refining details and adding colors.
A Brand Identity Kit must be be versatile, it must cover al possible usage scenarios: different mediums, color restrictions, different sizes and layouts. My basic kit includes: mascot design, logo design and integration of both.
Is nice having a full color logo design plenty of gradients but for certain uses you will have color restrictions, your logo design should work in just 1 color, over light and dark background.
As important as a versatile and technically correct logo design is its usage. Once I finish a brand I offer some mockups to visualize the brand in context, with no printing expenses.