security logo design

Maflo Internacional

Brand Identity and Packaging

construction mascot design

Maflo International is a Peru based corporate group that offer supplies for the construction industry, Diego contacted me to refresh several of his brand identities including collateral packaging work, he was looking for and all-in-one design solution after wasting some time, energy and money in crowdsourcing websites. The goal was differentiating each brand keeping them unified under the same style.

Design Methodology

During the last 12 years I developed a step-by-step design process with unlimited corrections, on the one hand the client has full control over the design progress; on other hand I save time and effort. It’s a win-win situation.

logo design process

Step 1

Sketch phase

After some research I provide a mockup based on the client's briefing.

revisions logo design

Step 2

Client's Revisions

I make unlimited corrections (within reason) based on client's feedback.

cartoon logo design

Step 3

Final Design

Once the client is pleased with the sketch, I finalize the design refining details and adding colors.

sketch logo design
sketch logo design
cartoon logo design

Elements in your Brand Identity Kit

A Brand Identity Kit must be be versatile, it must cover al possible usage scenarios: different mediums, color restrictions, different sizes and layouts. My basic kit includes: mascot design, logo design and integration of both.

mascot design bullterrier
logo design atom
mascot logo design
logo mascot design

Is nice having a full color logo design plenty of gradients but for certain uses you will have color restrictions, your logo design should work in just 1 color, over light and dark background.

atom logo design full color
atom logo design 1 color
atom logo design
security logo design

Brand Usage

As important as a versatile and technically correct logo design is its usage. Once I finish a brand I offer some mockups to visualise the brand in context, with no printing expenses.

packaging designer
packaging design
car wrap design
packaging designer
packaging design
car wrap design

“After wasting resources and time browsing crowdsourcing websites, I really found the best designer ever.”

– Diego Martinez – Manager – Maflo Internacional