Dent Hero LLC is a local professional paintless dent repair (PDR) service provider. Daniel fix small to large scale damage and specialize in hail damage repair, he is a Master level PDR technician with a pristine reputation. In the brief he stated the target audience was used cars dealerships. In the briefing the stated that his cartoon logo should be perceived as: serious, professional, expert, rescuer, hero… He choose a mascot avatar of himself.
Daniel wanted to keep some elements of his previous logo but with a more modern and hero look.
In this case I provide an illustrative mascot logo, half body mascot icon, full body mascot design and a simpler logo design.
Additionally I provided Dent Hero simpler logo with different amount of spot colors for printing on restrictive mediums. For example screen printing or embroidery.
– Daniel Davidson – Manager at Dent Hero LLC