car repair logo
Logo 1 Color

DENT HERO LLC 🧰

Car Repair Logo Design

Dent Hero LLC is a local professional paintless dent repair (PDR) service provider. Daniel fix small to large scale damage and specialize in hail damage repair, he is a Master level PDR technician with a pristine reputation. In the brief he stated the target audience was used cars dealerships. In the briefing the stated that his cartoon logo should be perceived as: serious, professional, expert, rescuer, hero… He choose a mascot avatar of himself.

Initial Sketch

Initial Sketch

Client Revisions

Client’s Revisions

Final Design

Final Design

Initial Sketch

Initial Sketch

Client Revisions

Client’s Revisions

Final Design

Final Design

Logo Redesign

Daniel wanted to keep some elements of his previous logo but with a more modern and hero look.

Before Redesign

Before Redesign

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Illustrative logo

After Redesign

Car Repair Brand Identity

In this case I provide an illustrative mascot logo, half body mascot icon, full body mascot design and a simpler logo design.

Illustrative logo

Mascot Logo

Mascot icon

Mascot Icon

Full Color

Simpler Logo

Final Design

Mascot Design

Mascot Avatar

Dent Hero mascot is Daniel’s avatar wearing kind of a casual hero elements. He wanted to include blue, red and silver because Captain America is his Marvel favorite’s character.

Mascot Avatar
Dent Hero Mascot Avatar
Mascot Avatar

Car Repair Logo Color Variations

Additionally I provided Dent Hero simpler logo with different amount of spot colors for printing on restrictive mediums. For example screen printing or embroidery.

Full Color
Full Color
4 Colors
4 Colors
3 Colors
3 Colors

“Looks like you’re headed in the right direction! Keep up the good work!”

– Daniel Davidson – Manager at Dent Hero LLC

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