Akhilleus Fitness is the brand of personal trainer Sebastien Leria, he offers fitness and nutritional consultation services. Sebastien contacted with a clear vision in mind, he wanted a brand redesign aiming for a more epic (spartan style), fun but still professional identity. I created a fitness cartoon logo, and a corporate mascot design to be applied on a variety of collaterals.
As usual I started with a loose sketch that I refined based on the client’s feedback until everything look as wished.
Sebastien needed a versatile logo to be applied on different brand collaterals from embroidered textile to stationary. No problem! I designed a whole brand identity set with different levels of complexity.
Here you can see the new Akhilleus Fitness identity in action.
– Sebastien Leria – Owner at Akhilleus Fitness