Jameel is the official mascot character. of the ALJ league in Saudi Arabia, sponsored by Toyota and AJL. During the last years I have worked in collaboration with the agency 3e60mena and Toyota representatives on bringing to life this cheerful mascot design, I created a set of fun poses depicting Jameel on different situations of the game.
CLIENT
3e60 is the agency responsible of Toyota marketing and events in Saudi Arabia.
TARGET
Football fans of the professional Saudi Arabian football league sponsored by Toyota.
GOAL
Developing a character for further manufacturing that appears in football
events.
SOLUTION
I used a vector style design for easy print in Adobe Illustrator, matching the brand colors.
Mascot Costume Manufacturing
I created 3 views for costume manufacturing
Mascot Development
I created Jameel in several game situations to be printed on collateral designs to promote the brand.
Landscape Illustrations
I illustrated landscapes with the most memorable landmarks of Jeddah and Riyahd cities to be used as visuals for 3d animation commercial.
Costume creation
Once Toyota representatives approved my mascot design, the guys at 3e60 made some research to find a good manufacturer for the mascot costume.
Jameel Showreel
Saudi Professional Football League mascot having a blast.
“Sergio is an amazing designer to work with, their capabilities and hard work made this job possible. We are really happy that we found him!”
– Pietro Scanziani – CEO at 3e60
