In 2012 I moved, for around 10 months, to Cologne (Germany) to work as an Art Director, being responsible of Pokermania’s graphic-web design, illustration, brand identity, UI conceptualization and adaptation of the app’s interface for new clients. I also played a key role in the creation of an online system based on PNG layers to allow the users customizing their avatars.
Pokermania is a b2b casual poker provider offering a play money based business model.
Brands with a big online presence that lease Pokermania app to monetize their traffic.
Creating an UI that appeals gamers. The interface should be easy to customize for different brands.
I created a master interface that allows further customization matching client brands.
Closely with Pokermania developers, I worked in the creation of the app interface, translating technical wireframes into final User Interfaces with a focus on Gamification.
A small selection of the screens I designed for the game.
The game rewards users with new illustration background according to their progress, this increases user loyalty.