In 2012 I moved, for around 10 months, to Cologne (Germany) to work as an Art Director, being responsible of Pokermania’s graphic-web design, illustration, brand identity, UI conceptualization and adaptation of the app’s interface for new clients. I also played a key role in the creation of an online system based on PNG layers to allow the users customizing their avatars.
Pokermania is a b2b casual poker provider offering a play money based business model.
Brands with a big online presence that lease Pokermania app to monetize their traffic.
Creating an UI that appeals gamers. The interface should be easy to customize for different brands.
I created a master interface that allows further customization matching client brands.
Closely with Pokermania developers, I worked in the creation of the app interface, translating technical wireframes into final User Interfaces with a focus on Gamification.
Once the master UI of the app was designed, I customized the interface for several clients like the German TV channels Sport1 and Pro Sieben, or celebrities like Robbie Williams and Nuclear Blast. We also pitched brands like Playboy, Bigpoint, ESL gaming or Beko.
A small selection of the screens I designed for the game.
The game rewards users with new illustration background according to their progress, this increases user loyalty.
– Andre Pass – CEO at Adunique