A mascot design is a character (animal, object or person) designed to represent a collective, incorporated or not, with common identity and values. The mascot design is a very effective channel to communicate the values of a group or team. It can be manufactured into a physical costume to be wore by a professional or amateur animator, or be an intangible good.
Using animals as corporate mascot design is a very common trend because of the ease at time to communicate different skills and values.
Sport mascot design is a very successful and specific niche of corporate mascot designs, they have the common features of any corporate mascot design with the particularity that they must communicate action, energy and healthy lifestyle values.
A mascot logo design is the iconic representation of a mascot design in the form of a logo. The mascot logo follow all principles of brand identity, it must be: simple, memorable, timeless, versatile and appropriated. It’s closer to logo design expertise.