A mascot design is a character (animal, object or person) designed to represent a collective, incorporated or not, with common identity and values. The mascot design is a very effective channel to communicate the values of a group or team. It can be manufactured into a physical costume to be wore by a professional or amateur animator, or be an intangible good.
Sport mascot is a very successful and specific niche of corporate mascot designs, they have the common features of any corporate mascot design with the particularity that they must communicate action, energy and healthy lifestyle values.
A mascot logo is the iconic representation of a mascot design in the form of a logo. The mascot logo follow all principles of brand identity, it must be: simple, memorable, timeless, versatile and appropriated. It’s closer to logo design expertise.
Since 2003 I have created hundred of professional mascot designs for renamed clients all around the world: acclaimed universities in the USA, Saudi Arabian Football Federation, football teams in Egypt Premier League and even Asian Football Confederation are some of my recurrent clients.