07 May River Kids mascot design creation process
Let’s finish the week with some nice artwork!… those are all elements I designed for River Kids, a new children’s building, managed by River Oak Grace community church in California that sits on the Stanislaus River.
Because of my illustrative approach I alway struggle aiming for simplicity when designing cartoon logos, this time pastor Korey Buchanek specifically requested a very illustrative logo design as the use will be limited to big applications, so I had full freedom and a lot of fun with this one.
In the briefing, the client stated the cartoon logo design should be: colorful, kid friendly (5 to 14 year olds), active, fun, cartoon; including: wood, water and outdoor elements. Since they requested 2 mascot designs and a logo, I planned everything so I could provide 3 logo variations and several other design elements for the same price.
So the plan was creating 2 mascot characters that could be used individually and also somehow could interact together. Those designs should be used as mascot logo and mascot icon too.
After exploring different options, the mascot logo chosen by Korey was girl and boy in park ranger clothing.
For consistency I used the same body for both mascot characters, I just changed head, clothing and arms bringing some uniqueness to the designs.
After a few revisions, and once the client was happy with the mascot design proposals, I proceed with the final mascot characters. In this time lapsed video you can see the cleaning process in Photoshop, from approved mascot design sketch to final bitmaps, I spent around 3 hours of work.
Once I get pixel a perfect bitmaps based mascot character illustrations, I proceed to vectorise with Vector Magic so the client can print as big as desired with no quality loose. Finally I import vector files into Illustrator and make small adjustments.
Nice chance for mascot customisation! I added the tie as an add-on, so the client can have a more formal or a casual look on demand.
Roll-over the mascots to see both variations.
Once the mascot characters are vectorised I proceed with the final vector logo design in Illustrator. I normally use free fonts that I customise for each job, not only because it brings some uniqueness to the design but also because you can save a lot of copyright troubles with free fonts.
And finally I proceed to create all design elements for the brand identity kit.
I hope you enjoyed my design process!! Feel free to ask any question you may have.