Car Repair Logo Design
Dent Hero LLC is a local professional paintless dent repair (PDR) service provider. Daniel fix small to large scale damage and specialize in hail damage repair, he is a Master level PDR technician with a pristine reputation. In the brief he stated the target audience was used cars dealerships. In the briefing the stated that his cartoon logo should be perceived as: serious, professional, expert, rescuer, hero… He choose a mascot avatar of himself.
Initial Sketch
Client’s Revisions
Final Design
Initial Sketch
Client’s Revisions
Final Design
Logo Redesign
Daniel wanted to keep some elements of his previous logo but with a more modern and hero look.
Before Redesign
After Redesign
Car Repair Brand Identity
In this case I provide an illustrative mascot logo, half body mascot icon, full body mascot design and a simpler logo design.
Mascot Logo
Mascot Icon
Simpler Logo
Mascot Design
Mascot Avatar
Dent Hero mascot is Daniel’s avatar wearing kind of a casual hero elements. He wanted to include blue, red and silver because Captain America is his Marvel favorite’s character.
Car Repair Logo Color Variations
Additionally I provided Dent Hero simpler logo with different amount of spot colors for printing on restrictive mediums. For example screen printing or embroidery.
“Looks like you’re headed in the right direction! Keep up the good work!”
– Daniel Davidson – Manager at Dent Hero LLC